Menu

Toyo Observe S 944

Touring Winter Winter rated

The Toyo Observe S 944 is a winter touring tire with repeated test praise for ice grip and some good dry-road results. Wet and snow handling are less convincing, while wear, aquaplaning resistance and efficiency vary substantially between comparisons.

The quick answer

Owners say No owner reviews yet. Review this tire
Tests say 15th average finish across 10 independent tests Latest: P15 of 20 · 2023 See every test
Strengths & weaknesses Value, Dry Comfort, Snow Relative to its rivals across every test we hold

Built from every independent test result and vetted owner review we hold for this tire - the evidence is all further down the page. Data updated January 2025.

  • 10professional tests
Toyo Observe S 944 1 photos

Tire Reviews Score

Toyo Observe S 944

8.6/10

Better than 78% of winter tires

  • Medium Confidence
  • 7 tests
Scores of the 278 winter tires we have tested

How this score is built

Better than Weight
Independent tests7 tests · 3 publications · 2020-2023 78% 100%
Owner reviewsNo owner reviews yet – 0%
Combined 78% 8.6

A fixed curve turns the combined figure into the 0 to 10 score, so roughly the top 10% of a group score 9 or more.

Category by category

How it compares with other winter tires in each area, and how much each area counts. 50 is the middle of the group.

Category Better than Weight Tests
WetBraking, handling and aquaplaning in the wet 66% 30% 7
SnowBraking, traction and handling on snow 35% 23% 6
IceBraking, traction and handling on ice Not tested, counted as average 18% –
DryBraking and handling on dry roads 75% 17% 4
ValueWear, efficiency and cost 86% 6% 4
ComfortNoise and ride comfort 43% 5% 4

By discipline

The same results grouped by what the tire was doing. They are not counted a second time.

BrakingEvery braking test, on any surface 69% 7
HandlingEvery handling test, on any surface 56% 4
TractionEvery traction test, on any surface 47% 4

Confidence

  1. Limited
  2. Medium
  3. High

Its own test results decide 87% of the test figure. The other 13% is the average for its group, and it shrinks as more tests arrive.

High needs at least 3 tests, with its own results deciding 90% or more. Medium needs 2 tests and 70%. Anything less is Limited: expect the number to move as tests arrive.

The tests behind it

Only measured results count. A test that published its placings alone is listed, but not scored.

  1. 2023 2023 Auto Bild Winter Tire Test Auto Bild · 225/45 R18 P15 / 20
  2. 2023 2023 Winter Tire Test 54 Set Braking Test Auto Bild · 225/45 R18 P13 / 54
  3. 2022 2022 Auto Bild SUV Winter Tire Test Auto Bild Allrad · 225/45 R19 P7 / 10
  4. 2022 2022 Winter Tire Market Overview Auto Bild · 215/55 R17 P28 / 56
  5. 2022 2022 ADAC SUV Winter Tire Test - 215/60 R16 ADAC · 215/60 R16 P10 / 17 Placing only
  6. 2021 2021 AMS Winter Tire Test Auto Motor Und Sport · 195/55 R16 P10 / 10
Show all 10 tests
  1. 2021 2021 ADAC 17 Inch Winter Tire Test ADAC · 225/50 R17 P12 / 18 Placing only
  2. 2021 2021 Winter Tire Market Overview Auto Bild · 205/55 R16 P36 / 50
  3. 2020 2020 Auto Bild SUV Winter Tire Test Auto Bild · 225/55 R17 P6 / 10
  4. 2020 2020 ADAC Winter Tire Test - 205/55 R16 ADAC · 205/55 R16 P10 / 15 Placing only
All Tests
View Test Results

Tested 10 times by independent publications, the Toyo Observe S 944 averages a finish of 15th.

10 Tests
0 Test Wins
15th Average
6th Best
36th Worst
Finishing position in each test1stLast20202023

Finishing position in each test

The latest test

2023 Auto Bild Winter Tire Test P15 of 20

Strong: Value Weak: Wet Circle Winner: Michelin Pilot Alpin 5

YearTestResultAward
20232023 Auto Bild Winter Tire TestAuto Bild · 225/45 R18P15 / 20
20232023 Winter Tire Test 54 Set Braking TestAuto Bild · 225/45 R18P13 / 54
20222022 Auto Bild SUV Winter Tire TestAuto Bild Allrad · 225/45 R19P7 / 10
20222022 Winter Tire Market OverviewAuto Bild · 215/55 R17P28 / 56
20222022 ADAC SUV Winter Tire Test - 215/60 R16ADAC · 215/60 R16P10 / 17
20212021 AMS Winter Tire TestAuto Motor Und Sport · 195/55 R16P10 / 10
20212021 ADAC 17 Inch Winter Tire TestADAC · 225/50 R17P12 / 18
20212021 Winter Tire Market OverviewAuto Bild · 205/55 R16P36 / 50
20202020 Auto Bild SUV Winter Tire TestAuto Bild · 225/55 R17P6 / 10
20202020 ADAC Winter Tire Test - 205/55 R16ADAC · 205/55 R16P10 / 15

On the full record: Record by disciplineHead-to-head recordEvery published verdict

Alternative Tires
View All
VredesteinVredestein Snowtrac 3
Vredestein Snowtrac 3
8.2/1084% 34 reviews
Dry8.4Wet9.1Comfort8.6Wear8.3Owner ratings
FalkenFalken Winterpeak F Ice 1
Falken Winterpeak F Ice 1
8.1/1080% 4 reviews
Dry6Wet12Comfort2Snow97Test scores
NexenNexen WinGuard Sport 2
Nexen WinGuard Sport 2
8.1/1081% 35 reviews
Dry59Wet58Comfort95Snow33Test scores
 Compare 2 shared tests
KumhoKumho IZen KW23
Kumho IZen KW23
7.6/1083% 10 reviews
Dry8.3Wet8.3Comfort8.5Wear8.6Owner ratings
MatadorMatador MP 59 Nordicca MS
Matador MP 59 Nordicca MS
7.6/1083% 12 reviews
Dry8.6Wet7.5Comfort8.5Wear9.0Owner ratings
AvonAvon Ice Touring
Avon Ice Touring
6.5/1082% 8 reviews
Dry8.5Wet8.4Comfort8.0Wear9.4Owner ratings
CooperCooper WeatherMaster Snow
Cooper WeatherMaster Snow
6.5/1081% 7 reviews
Dry8.2Wet8.5Comfort8.2Wear8.0Owner ratings
KamaKama EURO 519
Kama EURO 519
82% 4 reviews
Dry6.8Wet7.3Comfort6.5Wear9.8Owner ratings
SportivaSportiva Snow Winter
Sportiva Snow Winter
81% 4 reviews
Dry8.3Wet9.3Comfort7.8Wear8.5Owner ratings
Running Costs
View Test

In 225/45 R18, the Toyo Observe S 944 is projected to cost €23.80 per 1,000 miles to buy and run - about €595 over 25,000 miles - based on the price, wear and rolling resistance measured in the 2023 Auto Bild Winter Tire Test.

Toyo Observe S 944€23.80
Goodyear UltraGrip Performance 3€34.46
Continental WinterContact TS 870 P€35.73
Michelin Pilot Alpin 5€37.52
Tire purchase + fittingExtra fuel vs the most efficient tirecost per 1,000 miles
Assumes a typical car doing 29 mpg (rolling resistance causing 20% of fuel use), fuel at €6.25 per gallon and €70 fitting per set of four. Purchase prices are from the time of the 2023 test; financing costs are excluded.
Dimensions & Label Scores
View All

Size Range95 sizes available

175-235Width40-70Profile14-20Rim81-106 T-WLoad/Speed Index2019First On Market

EU LabelAcross 95 sizes - the grade depends on the size you buy.

Noise

69-72dB

3PMSF on every size

Popular sizes175/65 R14175/65 R15185/65 R15185/55 R15185/60 R15195/65 R15
Frequently Asked Questions
How good is the Toyo Observe S 944 in the wet?
Across the 7 wet-braking tests it has featured in, the Toyo Observe S 944 stops 5.4% longer than premium rivals, 1.5% longer than mid-range rivals and 5.6% shorter than budget rivals. It has a Tire Reviews wet score of 66/100.
How good is the Toyo Observe S 944 in the dry?
Across the 4 dry-braking tests it has featured in, the Toyo Observe S 944 stops level with premium rivals, 0.3% shorter than mid-range rivals and 4.3% longer than budget rivals. It has a Tire Reviews dry score of 75/100.
How good is the Toyo Observe S 944 in the snow?
Across the 6 snow-braking tests it has featured in, the Toyo Observe S 944 stops 2.4% longer than premium rivals, 1.1% longer than mid-range rivals and 16.9% shorter than budget rivals. Across the 4 snow-traction tests, it is 2.6% worse than premium rivals, level with mid-range rivals and 38.6% better than budget rivals. It has a Tire Reviews snow score of 35/100.
How fuel efficient is the Toyo Observe S 944?
Across the 4 tests measuring rolling resistance, the Toyo Observe S 944's rolling resistance is 0.8% higher than premium rivals, 4.6% lower than mid-range rivals and 1.2% higher than budget rivals.
How many miles does the Toyo Observe S 944 last?
Based on test and owner data, the Toyo Observe S 944 is expected to last around 27,534 miles (44,312 km).
More questions about the Toyo Observe S 944 (3)
How much does the Toyo Observe S 944 cost to run?
In 225/45 R18, the Toyo Observe S 944 is projected to cost €23.80 per 1,000 miles to buy and run - about €595 over 25,000 miles - based on the price, wear and rolling resistance measured in the 2023 Auto Bild Winter Tire Test. Of the tires compared in that test, that makes it the cheapest to run.
What is the Toyo Observe S 944's EU tire label rating?
Across its range, the Toyo Observe S 944 most commonly carries EU label ratings of D for fuel efficiency, B for wet grip and 71 dB for noise.
What sizes does the Toyo Observe S 944 come in?
The Toyo Observe S 944 is available in 117 sizes, ranging from 175-235/40-70 R14-20.
Owner Questions
Ask a question
Sorry, we don't currently have any questions and answers for the Toyo Observe S 944. Why not submit a question to our tire experts using the form below!

Toyo Observe S 944 Owner Reviews

Have you driven on the Toyo Observe S 944 tire?

Unfortunately we don't yet have any tire reviews of the Toyo Observe S 944 but people are searching for information on it.

Please help millions of other drivers make an informed tire choice and pick the correct tires for their car by submitting your review of the Observe S 944.

Review Your Tires

Find your next tire
All tire tests

The latest Tire Reviews tests

Summer Tires

All Season Tires

Winter Tires

SUV and All Terrain Tires

Track Tires

Rate your tires

My tires

Saved in this browser on this site. No account needed. Clearing browser data removes your choices.

Vehicle and size

Check the size, load and speed ratings on your vehicle. Saving a size does not confirm fitment.

Saved tires

Save tires from a tire page, test or comparison to keep them here.

Select 2–8 saved tires. Ranked comparisons require at least two shared tests.