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Falken ZIEX ZE310 EcoRun vs Pirelli CINTURATO P7

This head-to-head pits two well-known premium-touring summer tires against each other: the Falken ZIEX ZE310 EcoRun and the Pirelli Cinturato P7 (P7C2). Across four shared tests spanning compact to SUV fitments, both target everyday road use with comfort and efficiency in mind, but take different routes to get there.

The Pirelli consistently trades outright grip for class-leading efficiency and refinement, while the Falken leans on strong aquaplaning resistance, quieter road manners, and standout value. In mixed weather and light off-road SUV scenarios, the results diverge in telling ways-particularly in wet braking/handling (favoring Pirelli) versus aquaplaning stability and price (favoring Falken).
ZIEX-ZE310-EcoRun VS CINTURATO-P7

Test Results

Independent comparison tire tests are the best source of data to get tire information from, and the good news is there have been four tests which compare both tires directly!

Summary of four total tests comparing both tires directly
TireTest WinsPerformance
Falken ZIEX ZE310 EcoRuntwo
two wins
Pirelli CINTURATO P7two
two wins

The Falken ZIEX ZE310 EcoRun and Pirelli CINTURATO P7 have an equal number of test wins. However, tires are very complicated objects which means where one tire is better than the other can be more important in real world use.

Let's look at how the two tires compare across multiple tire test categories.

Key Strengths

  • Strong aquaplaning resistance (often top-tier in straight and curved tests)
  • Lower external noise and good ride refinement
  • Excellent value pricing versus peers
  • Very good loose-surface traction (gravel/sand/grass/mud) in SUV testing
  • Best-in-class rolling resistance and strong fuel efficiency
  • Consistently better wet and dry handling/braking than Falken in multiple tests
  • Refined cabin quietness and ride comfort
  • Balanced all-round road manners with good aquaplaning reserves in SUV test

Dry Braking

Looking at data from two tire tests, the Pirelli CINTURATO P7 was better during one dry braking tests. On average the Pirelli CINTURATO P7 stopped the vehicle in 1.49% less distance than the Falken ZIEX ZE310 EcoRun.

Falken ZIEX ZE310 EcoRun
36.85M
Pirelli CINTURATO P7
36.3M
Dry braking in meters, lower is better

Best In Dry Braking: Pirelli CINTURATO P7

Falken ZIEX ZE310 EcoRun
37.5M
Pirelli CINTURATO P7
38M (+0.5M)
Falken ZIEX ZE310 EcoRun
36.2M (+1.6M)
Pirelli CINTURATO P7
34.6M

Dry Handling [Km/H]

Looking at data from two tire tests, the Pirelli CINTURATO P7 was better during one dry handling [km/h] tests. On average the Pirelli CINTURATO P7 was 1.11% faster around a lap than the Falken ZIEX ZE310 EcoRun.

Falken ZIEX ZE310 EcoRun
102.15Km/H
Pirelli CINTURATO P7
103.3Km/H
Dry Handling Average Speed, higher is better

Best In Dry Handling [Km/H]: Pirelli CINTURATO P7

Falken ZIEX ZE310 EcoRun
103.9Km/H
Pirelli CINTURATO P7
103.9Km/H
Falken ZIEX ZE310 EcoRun
100.4Km/H (-2.3Km/H)
Pirelli CINTURATO P7
102.7Km/H

Subj. Dry Handling

Looking at data from one tire tests, the Pirelli CINTURATO P7 was better during one subj. dry handling tests. On average the Pirelli CINTURATO P7 scored 22.22% more points than the Falken ZIEX ZE310 EcoRun.

Falken ZIEX ZE310 EcoRun
7 Points
Pirelli CINTURATO P7
9 Points
Subjective Dry Handling Score, higher is better

Best In Subj. Dry Handling: Pirelli CINTURATO P7

Falken ZIEX ZE310 EcoRun
7 Points (-2 Points)
Pirelli CINTURATO P7
9 Points

Wet Braking

Looking at data from two tire tests, the Pirelli CINTURATO P7 was better during two wet braking tests. On average the Pirelli CINTURATO P7 stopped the vehicle in 2.77% less distance than the Falken ZIEX ZE310 EcoRun.

Falken ZIEX ZE310 EcoRun
45.1M
Pirelli CINTURATO P7
43.85M
Wet braking in meters, lower is better

Best In Wet Braking: Pirelli CINTURATO P7

Falken ZIEX ZE310 EcoRun
37.3M (+1.8M)
Pirelli CINTURATO P7
35.5M
Falken ZIEX ZE310 EcoRun
52.9M (+0.7M)
Pirelli CINTURATO P7
52.2M

Wet Handling [Km/H]

Looking at data from two tire tests, the Pirelli CINTURATO P7 was better during two wet handling [km/h] tests. On average the Pirelli CINTURATO P7 was 0.81% faster around a wet lap than the Falken ZIEX ZE310 EcoRun.

Falken ZIEX ZE310 EcoRun
85.25Km/H
Pirelli CINTURATO P7
85.95Km/H
Wet Handling Average Speed, higher is better

Best In Wet Handling [Km/H]: Pirelli CINTURATO P7

Falken ZIEX ZE310 EcoRun
85.7Km/H (-0.5Km/H)
Pirelli CINTURATO P7
86.2Km/H
Falken ZIEX ZE310 EcoRun
84.8Km/H (-0.9Km/H)
Pirelli CINTURATO P7
85.7Km/H

Subj. Wet Handling

Looking at data from one tire tests, the Pirelli CINTURATO P7 was better during one subj. wet handling tests. On average the Pirelli CINTURATO P7 scored 12.5% more points than the Falken ZIEX ZE310 EcoRun.

Falken ZIEX ZE310 EcoRun
7 Points
Pirelli CINTURATO P7
8 Points
Subjective Wet Handling Score, higher is better

Best In Subj. Wet Handling: Pirelli CINTURATO P7

Falken ZIEX ZE310 EcoRun
7 Points (-1 Points)
Pirelli CINTURATO P7
8 Points

Wet Circle

Looking at data from one tire tests, the Pirelli CINTURATO P7 was better during one wet circle tests. On average the Pirelli CINTURATO P7 was 3.66% faster around a wet circle than the Falken ZIEX ZE310 EcoRun.

Falken ZIEX ZE310 EcoRun
15.01s
Pirelli CINTURATO P7
14.46s
Wet Circle Lap Time in seconds, lower is better

Best In Wet Circle: Pirelli CINTURATO P7

Falken ZIEX ZE310 EcoRun
15.01s (+0.55s)
Pirelli CINTURATO P7
14.46s

Straight Aqua

Looking at data from two tire tests, the Falken ZIEX ZE310 EcoRun was better during two straight aqua tests. On average the Falken ZIEX ZE310 EcoRun floated at a 2.23% higher speed than the Pirelli CINTURATO P7.

Falken ZIEX ZE310 EcoRun
85.05Km/H
Pirelli CINTURATO P7
83.15Km/H
Float Speed in Km/H, higher is better

Best In Straight Aqua: Falken ZIEX ZE310 EcoRun

Falken ZIEX ZE310 EcoRun
79.1Km/H
Pirelli CINTURATO P7
75.4Km/H (-3.7Km/H)
Falken ZIEX ZE310 EcoRun
91Km/H
Pirelli CINTURATO P7
90.9Km/H (-0.1Km/H)

Curved Aquaplaning

Looking at data from one tire tests, the Pirelli CINTURATO P7 was better during one curved aquaplaning tests. On average the Pirelli CINTURATO P7 slipped out at a 1.03% higher speed than the Falken ZIEX ZE310 EcoRun.

Falken ZIEX ZE310 EcoRun
2.88m/sec2
Pirelli CINTURATO P7
2.91m/sec2
Remaining lateral acceleration, higher is better

Best In Curved Aquaplaning: Pirelli CINTURATO P7

Falken ZIEX ZE310 EcoRun
2.88m/sec2 (-0.03m/sec2)
Pirelli CINTURATO P7
2.91m/sec2

Gravel Traction

Looking at data from one tire tests, the Falken ZIEX ZE310 EcoRun was better during one gravel traction tests. On average the Falken ZIEX ZE310 EcoRun had 12.29% better traction on gravel than the Pirelli CINTURATO P7.

Falken ZIEX ZE310 EcoRun
8140N
Pirelli CINTURATO P7
7140N
Pulling Force in Newtons, higher is better

Best In Gravel Traction: Falken ZIEX ZE310 EcoRun

Falken ZIEX ZE310 EcoRun
8140N
Pirelli CINTURATO P7
7140N (-1000N)

Dirt Handling [Km/H]

Looking at data from one tire tests, the Pirelli CINTURATO P7 was better during one dirt handling [km/h] tests. On average the Pirelli CINTURATO P7 was 0.3% faster around a lap than the Falken ZIEX ZE310 EcoRun.

Falken ZIEX ZE310 EcoRun
66.4Km/H
Pirelli CINTURATO P7
66.6Km/H
Dirt handling average speed, higher is better

Best In Dirt Handling [Km/H]: Pirelli CINTURATO P7

Falken ZIEX ZE310 EcoRun
66.4Km/H (-0.2Km/H)
Pirelli CINTURATO P7
66.6Km/H

Sand Traction

Looking at data from one tire tests, the Falken ZIEX ZE310 EcoRun was better during one sand traction tests. On average the Falken ZIEX ZE310 EcoRun had 5.03% better traction in sand than the Pirelli CINTURATO P7.

Falken ZIEX ZE310 EcoRun
8422N
Pirelli CINTURATO P7
7998N
Pulling Force in Newtons, higher is better

Best In Sand Traction: Falken ZIEX ZE310 EcoRun

Falken ZIEX ZE310 EcoRun
8422N
Pirelli CINTURATO P7
7998N (-424N)

Grass Traction

Looking at data from one tire tests, the Falken ZIEX ZE310 EcoRun was better during one grass traction tests. On average the Falken ZIEX ZE310 EcoRun had 1.92% better traction on grass than the Pirelli CINTURATO P7.

Falken ZIEX ZE310 EcoRun
2444N
Pirelli CINTURATO P7
2397N
Pulling Force in Newtons, higher is better

Best In Grass Traction: Falken ZIEX ZE310 EcoRun

Falken ZIEX ZE310 EcoRun
2444N
Pirelli CINTURATO P7
2397N (-47N)

Mud Traction

Looking at data from one tire tests, the Falken ZIEX ZE310 EcoRun was better during one mud traction tests. On average the Falken ZIEX ZE310 EcoRun had 18.57% better traction in mud than the Pirelli CINTURATO P7.

Falken ZIEX ZE310 EcoRun
2870N
Pirelli CINTURATO P7
2337N
Pulling Force in Newtons, higher is better

Best In Mud Traction: Falken ZIEX ZE310 EcoRun

Falken ZIEX ZE310 EcoRun
2870N
Pirelli CINTURATO P7
2337N (-533N)

Subj. Comfort

Looking at data from one tire tests, the Pirelli CINTURATO P7 was better during one subj. comfort tests. On average the Pirelli CINTURATO P7 scored 30% more points than the Falken ZIEX ZE310 EcoRun.

Falken ZIEX ZE310 EcoRun
7 Points
Pirelli CINTURATO P7
10 Points
Subjective Comfort Score, higher is better

Best In Subj. Comfort: Pirelli CINTURATO P7

Falken ZIEX ZE310 EcoRun
7 Points (-3 Points)
Pirelli CINTURATO P7
10 Points

Noise

Looking at data from two tire tests, the Falken ZIEX ZE310 EcoRun was better during two noise tests. On average the Falken ZIEX ZE310 EcoRun measured 1.52% quieter than the Pirelli CINTURATO P7.

Falken ZIEX ZE310 EcoRun
71.2dB
Pirelli CINTURATO P7
72.3dB
External noise in dB, lower is better

Best In Noise: Falken ZIEX ZE310 EcoRun

Falken ZIEX ZE310 EcoRun
72.8dB
Pirelli CINTURATO P7
74.5dB (+1.7dB)
Falken ZIEX ZE310 EcoRun
69.6dB
Pirelli CINTURATO P7
70.1dB (+0.5dB)

Price

Looking at data from one tire tests, the Falken ZIEX ZE310 EcoRun was better during one price tests. On average the Falken ZIEX ZE310 EcoRun cost 21.19% less than the Pirelli CINTURATO P7.

Falken ZIEX ZE310 EcoRun
465
Pirelli CINTURATO P7
590
Price in local currency, lower is better

Best In Price: Falken ZIEX ZE310 EcoRun

Falken ZIEX ZE310 EcoRun
465
Pirelli CINTURATO P7
590 (+125)

Rolling Resistance

Looking at data from two tire tests, the Pirelli CINTURATO P7 was better during two rolling resistance tests. On average the Pirelli CINTURATO P7 had a 8.04% lower rolling resistance than the Falken ZIEX ZE310 EcoRun.

Falken ZIEX ZE310 EcoRun
8.95kg / t
Pirelli CINTURATO P7
8.23kg / t
Rolling resistance in kg t, lower is better

Best In Rolling Resistance: Pirelli CINTURATO P7

Falken ZIEX ZE310 EcoRun
9.3kg / t (+1.2kg / t)
Pirelli CINTURATO P7
8.1kg / t
Falken ZIEX ZE310 EcoRun
8.59kg / t (+0.24kg / t)
Pirelli CINTURATO P7
8.35kg / t

Real World Driver Reviews

Falken ZIEX ZE310 EcoRun Driver Reviews

Across 104 reviews, the Falken ZIEX ZE310 EcoRun is most often described as a strong value summer tire with confident wet and dry grip (including good aquaplaning resistance) and notably low road noise. Many drivers also praise its predictable, safe handling and generally good wear for the money, with a high rate of repeat purchases. The main recurring downside is higher rolling resistance leading to increased fuel consumption, and some users note a softer sidewall/less sharp steering response that makes it feel less sporty or a bit vague when pushed.

Based on 113 reviews with an average rating of 80%

Pirelli CINTURATO P7 Driver Reviews

Most drivers find the Pirelli Cinturato P7 to be a comfortable, confidence-inspiring touring tire with strong dry grip, stable motorway manners, and generally low noise when new, often returning good mileage on long-distance use. However, a significant number report weak wet grip-especially in colder conditions-plus instances of faster or uneven wear. Sidewall durability issues (bulges, punctures) and a harsh ride are frequent complaints on run-flat versions, and several note rising noise as the tire ages. Overall sentiment is positive, but wet-weather performance and durability concerns temper enthusiasm.

Based on 187 reviews with an average rating of 73%

Best Review for the Falken ZIEX ZE310 EcoRun
Given 78% 195/65 R15 H on a combination of roads for 500 average miles
New silica and new model tire. I have bought them a few days ago.
Very silent. Most silent tires I had the last 20 years.
Nice handling.

Cheaper than most other brands.
(30euro cheaper than dunlop and 50 euro cheaper than michelin)

Euro label - C A A 67db for 195 65 15
Helpful 1266 - tire reviewed on March 9, 2018
View all Falken ZIEX ZE310 EcoRun driver reviews >>
Best Review for the Pirelli CINTURATO P7
Given 79% 225/45 R17 on a combination of roads for 20,000 spirited miles
I've had these on since my car was new I've went through 6 tires in total and covered 106000 miles at the moment they are the run flats too.... These are probably my favrioute tire for all round performance I've used that's why I keep using them.
Helpful 1785 - tire reviewed on August 17, 2016
View all Pirelli CINTURATO P7 driver reviews >>

Conclusion

Patterns across tests are clear: the Pirelli prioritizes low rolling resistance and balanced, confidence-inspiring handling, especially in the wet, often stopping shorter and carrying higher speeds in both wet and dry handling. The Falken counters with superior aquaplaning resistance, lower noise, and a significantly lower purchase price, plus unexpectedly strong traction on loose surfaces in SUV testing.

If your priority is efficiency and wet-road assurance, the Cinturato P7 is the safer bet despite some below-average dry braking in select tests. If value, quietness, and high-speed stability through standing water matter most-or you occasionally tackle gravel, grass, sand, or mud in an SUV-the ZE310 EcoRun offers excellent bang for the buck. The practical takeaway: pick Pirelli for fuel economy and wet grip confidence; pick Falken for budget-friendly comfort and aquaplaning security.
Key Differences
  • Wet performance: Pirelli led wet braking/handling in 2019 and 2023; Falken trailed in 2024 AE with notably weaker wet results.
  • Efficiency: Pirelli repeatedly wins rolling resistance (e.g., 8.35 vs 8.59 kg/t in 2023; top of AE 2024).
  • Aquaplaning: Falken generally stronger in straight aquaplaning; Pirelli mixed-sometimes behind on straight, close or ahead on curved.
  • Noise/refinement: Both refined, but Falken often measures quieter; Pirelli excels in cabin comfort scores.
  • Dry braking/handling: Margins small but Pirelli often edges handling and dry braking (e.g., 34.6 m vs 36.2 m, 102.7 vs 100.4 km/h in 2023); AE 2024 showed both below class leaders, with Pirelli still ahead of Falken overall.
  • Value: Falken significantly cheaper (e.g., 21% lower price in 2023 SUV test) with strong overall test placing despite cost.
Pirelli CINTURATO P7

Overall Winner: Pirelli CINTURATO P7

Based on the tire test data and user reviews we have in our database, the Pirelli CINTURATO P7 has demonstrated better overall performance in this comparison. However, as you can see from the spider diagram above, each tire has its own strengths which should be considered in your final tire buying choice.

Similar Comparisons

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Footnote

This page has been developed using tire industry testing best practices. This means we are only comparing tests which have had both tires in the same test.

Why is this important? Tire testing is heavily affected by things like surface grip levels and surface temperature, which means you can only compare values from the same day. During a tire test external condition changes are calculated into the overall results, but it is not possible to calculate this between tire tests performed on different days or at different locations.

As a result you will see other tests on Tire Reviews which feature both the %s and %s, but as they weren't conducted on the same day, the results are not comparable.

Lots of other websites do this sort of tire comparison, Tire Reviews doesn't.