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Vredestein have really lost the plot these days. Few years ago they were pretty much dominating the market and spooking the big boys, now, theyre just a mid-range brand again, but with a much higher price tag. Shame, always liked vred's...
The general consensus is their new owners Apollo have moved all the smart people to the Apollo brand, and will leave Vredestein as a second brand. It's sad they have fallen, as you pointed out they used to be up there with Nokian in terms of winter tires.
Indeed, I've said before it is since apollo have taken over. Makes little sense, keep the good brand with the sound reputation maling their name, then use the revenue and r&d team to develop the budget brand into something also market leading. Yes the budget brand are the owning company and im sure theyd like their name to be as good as Vredestein was, but this way you'd win twice, rather than reduce reputation and sales of the successful company to mildly bolster a relatively unknown budget brand... My two penneth anyway!