With over 19 years of specialist experience in tire technology and performance testing, Jonathan founded Tire Reviews in 2006 as the world's first independent tire review platform. He is now one of the most recognised and trusted voices in tire testing globally - quoted by name in corporate press releases by brands such as Continental, Goodyear, Pirelli and Hankook, and featured on BBC Radio, in Top Gear Magazine, Motor Trend and Motor1.
Quoted by the Industry
The world's largest tire manufacturers don't just cite Tire Reviews' test results - they quote Jonathan personally. Being named in a Fortune Global 500 corporate press release is the highest form of individual endorsement in the tire industry.
Continental AG
Quotes Jonathan by name in a corporate press release about the AllSeasonContact 2 winning the Tire Reviews 2024 all-season tire test.
Also quoted by name in the SportContact 7 launch announcement.
Continental's Marketing Director responded to Jonathan's test results in the same press release - a direct peer-to-peer exchange between tester and manufacturer.
Goodyear
Quotes Jonathan directly in press releases about the Eagle F1 SuperSport UUHP test win, and featured him in collaborative educational video content across 26+ country pages on goodyear.eu.
Goodyear describes Tire Reviews as "the leading source of independent tire information in the world."
Pirelli
Issues formal press releases through press.pirelli.com for each Tire Reviews test victory, and creates dedicated product editorial pages on pirelli.com citing Jonathan's testing and assessments.
Pirelli has issued 6+ press releases citing Tire Reviews results since 2024.
Michelin
Lists Tire Reviews alongside Auto Bild, ADAC and evo as an official independent test source on michelin.co.uk, and displays "Tire Reviews - Highly Recommended" badges on product pages.
Being placed alongside Europe's most established automotive test publications validates both the platform and the tester.
Expertise & Testing Methodology
Jonathan trained with multiple premium tire manufacturers to learn professional tire testing methodology before establishing Tire Reviews' independent testing programme. His approach combines the scientific methods of manufacturer-grade testing with the editorial independence that only a truly independent tester can provide.
He conducts multiple controlled comparative tests annually at professional proving grounds across Europe and the United States, including having a base of operations at Utah Motorsports Campus. His data-driven methodology uses precision instrumentation to measure braking distances, traction times, lateral grip, handling response, aquaplaning resistance, noise levels, comfort, rolling resistance and tread wear - ensuring results that consumers and industry professionals alike can trust.
To minimise subconscious bias, Jonathan avoids knowing which tires are being fitted to the test vehicle wherever possible. This blind testing protocol, combined with published raw data, is what allows manufacturers to treat his results as credible enough to cite in their own corporate communications.
Media & Appearances
Jonathan is regularly sought out as a tire testing expert by automotive media across broadcast, print and digital platforms:
Broadcast & Podcasts
BBC Radio - Featured as a tire safety and technology expert
Motor1 "Rambling About Cars" - Dedicated episode on tire technology and testing
Sam Moore's Podcast - In-depth interview on testing methodology
Print & Digital
Top Gear Magazine - Tire testing expert
Motor Trend - Tire performance commentary
Motor1 - Regular coverage of Tire Reviews test results and methodology
Tirepress - Multiple features in the UK tire trade press
Industry Press
Tire Trends - In-depth profile on testing approach and industry impact
Top Tire Review - Interview feature
UMC Behind the Gates - Featured profile from the Utah Motorsports Campus
YouTube
76 million+ views across 400+ videos
285,000+ subscribers
400,000+ average views per video
The most-watched independent tire testing content in the world.
Tire Safety Advocacy
Beyond testing, Jonathan is a committed advocate for tire safety. He works with organisations including TireSafe to promote awareness of the critical role tires play in vehicle safety, and uses Tire Reviews' platform to educate drivers on why well-engineered tires can mean the difference between a safe stop and an accident.
His comparative tests consistently demonstrate the real-world performance gap between premium and budget tires - producing hard data that translates into safer buying decisions. According to the tire trade press, Tire Reviews influences approximately one-sixth of all tire purchases in the United Kingdom.
Professional Background
2006 - Founds Tire Reviews, the world's first user-generated tire review platform.
2006-2018 - Builds the platform into the world's largest independent tire information resource while training with multiple tire manufacturers on professional testing methodology.
2017 - Launches the Tire Reviews YouTube channel, which becomes the most-watched tire testing content online.
2019 - Conducts and publishes first fully independent comparative tire test at a professional proving ground.
2020-present - Continental, Goodyear and Pirelli begin citing Jonathan's test results in official corporate press releases.
2022 - Continental AG quotes Jonathan by name in corporate communications - the highest form of individual endorsement from a tire manufacturer.
2023 - Michelin lists Tire Reviews alongside Auto Bild, ADAC and evo as an official independent test source on michelin.co.uk.
2024 - Establishes US testing operations at the Utah Motorsports Campus.
Frequently Asked Questions
Contact Jonathan
For enquiries about tire testing, consulting, speaking engagements or media appearances:
Learn more about Tire Reviews' mission, history and testing methodology.
