Independent Since 2006
Founded by Jonathan Benson, Tire Reviews provides drivers worldwide with unbiased, data-driven tire information they can trust. Our test results are cited by six of the world's largest tire manufacturers as authoritative independent evidence of product performance.
Our Test Results Are Officially Cited By
Listed alongside Auto Bild, ADAC and evo as an authoritative independent test source.
Our Mission
Tire Reviews exists to give every driver access to the same quality of tire performance data that was once only available to industry insiders. When Jonathan Benson founded the platform in 2006, independent tire information barely existed online. Consumers had no reliable way to compare products before buying - and the consequences of a poor tire choice are measured in safety critical factors such as braking distances, not just money.
That problem drove the creation of the world's first user-generated tire review platform, and it still drives everything we do today. Nearly two decades later, Tire Reviews has grown into the world's most-visited independent tire testing resource. We combine scientific comparative testing at professional proving grounds with a huge database of real-world driver feedback - over 6 billion miles of user-submitted tire data covering every major brand.
Our websites serve drivers across Europe and North America in multiple languages, and our YouTube channel has become the most-watched tire content globally, with over 76 million views, 285,000 subscribers, and an average of 400,000 views per video.
Recognised by the Industry
The strongest measure of an independent tester's credibility is whether the industry itself treats their results as authoritative. Six of the world's largest tire manufacturers cite Tire Reviews test results on their official websites - placing our work alongside established European automotive publications including Auto Bild, ADAC and evo.
Michelin
Lists Tire Reviews as an official independent test source on michelin.co.uk, alongside Auto Bild, ADAC and evo. Displays "Tire Reviews - Highly Recommended" badges on product pages.
Continental
Directly quotes founder Jonathan Benson by name in corporate press releases - the highest form of individual endorsement from a global manufacturer.
Pirelli
Creates dedicated editorial pages on pirelli.com for each Tire Reviews test victory, and issues formal press releases through press.pirelli.com.
Goodyear
Maintains a dedicated Tire Reviews awards page on their European website, with collaborative educational content featuring Jonathan Benson across 26+ country-specific pages.
Hankook
Displays Tire Reviews award badges - Test Winner, Highly Recommended - on product pages across every country domain, from the US and Germany to Poland, Italy, France and beyond.
Nokian Tires
References Tire Reviews on test success pages and product listings, describing us as "one of the most trusted voices in tire reviewing."
Major European tire retailers including Black Circles, Halfords and National Tires also integrate our award badges and test results into their product listings.
How We Test Tires
Our testing methodology is built on the same scientific principles used by major tire manufacturers and European automotive test publications. Jonathan Benson trained with multiple tire manufacturers before establishing Tire Reviews' independent testing programme, and every test is designed to produce repeatable, comparable results.
Professional Proving Grounds
All comparative tests are conducted at professional proving grounds - purpose-built facilities with controlled surfaces, precision water delivery systems for wet testing, and calibrated measurement infrastructure. We test at facilities across the World, including Utah Motorsports Campus in the United States where Tire Reviews has a base for American high performance, track and off-road testing.
Precision Instrumentation
We measure braking distances, lateral grip, handling response, aquaplaning resistance, noise levels, comfort, rolling resistance and tread wear using calibrated equipment. Every data point is recorded and published transparently alongside subjective driving assessments.
All-Condition Coverage
We test in dry, wet, snow, ice and off-road conditions to evaluate tires across the full range of environments drivers face. Summer, winter, all-season and all-weather tires are each tested in the conditions that matter most to their intended use.
Anonymous Purchasing
Where possible, we purchase all test tires anonymously at retail to ensure manufacturers cannot provide optimised samples. When tires are supplied directly, we randomly cross-check against retail stock to verify consistency.
How We Maintain Independence
The credibility of our testing depends on editorial independence. Our business model is structured to protect it:
No pay-for-play. We have never accepted payment for a review or test result, and we never will.
Anonymous purchasing. Test tires are bought anonymously at retail wherever possible. When tires are supplied, we cross-check against retail stock.
Separated operations. Advertising and editorial are completely separated. Affiliate links never influence rankings or recommendations.
Industry-validated independence. The strongest evidence of our independence is that the world's largest tire manufacturers - Michelin, Continental, Pirelli, Goodyear and Hankook - cite our results on their official websites. These companies would not reference a source they believed they could influence.
Read more about our full ethical standards and review policies.
Key Milestones
2006 - Jonathan Benson launches Tire Reviews as the world's first user-generated tire review platform.
2014 - Expansion to multi-language sites across Europe, including German and French editions.
2017 - YouTube channel launches. Becomes the most-watched tire testing content online within two years.
2019 - First fully independent comparative tire test conducted and published.
2020 - Goodyear, Pirelli and Continental begin officially citing Tire Reviews results in corporate press releases.
2022 - Continental directly quotes Jonathan Benson by name in corporate communications.
2023 - Michelin lists Tire Reviews alongside Auto Bild, ADAC and evo as an official independent test source.
2024 - US testing base established at Utah Motorsports Campus. tire-reviews.com launched for the American market.
2025 - YouTube surpasses 76 million views. Pirelli, Goodyear and Continental each issue press releases for Tire Reviews test victories in the same year. User data surpasses 6 billion miles.
Our Reach
Website
4,250+ tire patterns reviewed and rated. 1,000+ expert tire tests databased from publications worldwide. Over 3 million monthly visitors across 45+ countries.
YouTube
285,000+ subscribers. 76 million+ total views. The most-watched independent tire testing content in the world, averaging 400,000+ views per video.
Driver Community
6 billion+ miles of user-submitted tire data. An estimated 12 million purchase decisions influenced annually. Real-world feedback covering every major brand.
As Featured In
Jonathan Benson and Tire Reviews have been featured as tire testing experts across broadcast, print and digital media.
Frequently Asked Questions
Get in Touch
We welcome enquiries about tire testing, consulting, industry partnerships and media appearances.
Business: Tire Reviews is registered as Tire Reviews LLC in Utah, USA.
